THE INSANELY WICKED℠ — BRAND GUIDE
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The single source of truth. If it's in here, it's approved.
Live version with images: theinsanelywicked.com/media-kit.html

MISSION
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We build the things we wish someone had built for us — web apps, AI agents,
books, and tools that actually do what they promise. Ideas go from napkin
sketch to shipped product with senior attention the whole way: no hand-offs,
no bloat, no six-month discovery phases, and absolutely no guru talk. If it
lives on the web or thinks for itself, we build it — and we build it
wickedly good.

BRAND VOICE — HOW WE SOUND, EVERYWHERE
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1. Plain beats fancy. If a fourth grader can't follow it, rewrite it.
   Real words, short sentences, concrete examples.
2. Funny, never mean. Sarcasm points at problems, not people.
   A wink is welcome; a sneer is not.
3. No guru talk. Ever. We don't "crush it," promise "passive income
   secrets," or count anyone else's six figures. Things take work,
   and we say so out loud.
4. Show, don't chest-beat. Confidence comes from shipped work, not from
   adjectives. Point at the thing we built.
5. Talk like a person. Write the way you'd explain it to a friend at the
   kitchen table — because that's who's reading.

ONE-LINERS & TAGLINES
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Primary:  Wickedly good software, shipped.
Studio:   The Insanely Wicked is a digital studio building insanely good
          web apps and AI agents.
Process:  From napkin sketch to shipped product.

BIOS — COPY/PASTE READY
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SHORT (~50 words):
The Insanely Wicked℠ is a digital studio that takes ideas from napkin
sketch to shipped product. We build full web applications and AI agents
with real personality and real guardrails — including Coach Roger, the AI
wellness coach. Small team, senior attention, wickedly good software.

FULL (~110 words):
The Insanely Wicked℠ is a digital studio with big opinions about craft.
We design, build, and launch complete products — web apps, AI agents,
online stores, and books — and we stay for the unglamorous follow-through:
payments, listings, analytics, the details that turn a build into a
business. Our family includes Wicked Stacks (books and courses at
wickedstacks.com), DoodleAI (doodle video creation at doodleai.app),
Wicked Studio (our AI production cockpit), and Coach Roger, the AI
wellness coach people actually talk to every day. Every project gets
senior attention from first sketch to final push. No bloat, no buzzwords,
no six-month discovery phases — just wickedly good software, shipped.

FOUNDER:
Michael Gardner is the builder behind The Insanely Wicked. He writes the
books — Complete Business Mastery (a year and a half in the making), From
Zero to Online Income, Stuck No More, The Digital Tapestry, and the Penny
children's series — and ships the software: web apps, AI agents, and the
tools that sell them. He explains things plainly, jokes at problems
instead of people, and believes the best marketing is building something
worth talking about.

BOILERPLATE — PRESS PAGES & ABOUT FOOTERS
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The Insanely Wicked℠ is an independent digital studio building web
applications, AI agents, and digital products, including the Wicked
Stacks bookstore, DoodleAI, and the Coach Roger wellness app. Learn more
at theinsanelywicked.com, or reach the studio at
sales@theinsanelywicked.com.

THE FAMILY OF BRANDS
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Wicked Stacks™            wickedstacks.com     Books, courses & bundles
DoodleAI                  doodleai.app         Doodle video creation software
Complete Business Mastery cbmbook.com          The flagship book's home
Wicked Studio             wickedstudio.app     AI production cockpit
Coach Roger               coachroger.app       AI wellness coach
Pip's World               pipsworld.app        Bedtime stories (coming soon)

Marks: ℠ marks the studio's services; ™ marks product brands like
Wicked Stacks, pending registration.

BRAND COLORS
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Wicked Dark   #0D0B14   backgrounds
Violet Deep   #7C3AED   buttons, accents
Violet        #A78BFA   links, highlights
Text          #ECE9F4   body text on dark
Text Dim      #A49CBA   secondary text
Logo palette: cyan #35C7EE · purple #8B5CF6 · coral #F2545B · amber #F5A623

TYPOGRAPHY
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Headlines: Sora (weights 600–800)
Body:      Inter (weights 400–600)
Both free on Google Fonts.

LOGO RULES
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- Use the transparent PNGs; never stretch, recolor, or add effects.
- Dark backgrounds get the white-text version; light backgrounds get the
  dark-text version.
- The mark alone (bolt) is for icons, avatars, and favicons.
- Keep clear space around the logo of at least the bolt's width ÷ 4.

CONTACT
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sales@theinsanelywicked.com · theinsanelywicked.com
